Our Services

There are many financial products in the market, and so choosing the ones that best meet your needs can be complicated. That’s where we can help. We offer professional financial services and advice to help you design a plan that will help you to meet your current and future goals.

To develop a financial plan for your future, it's important for your financial professional to see a complete view of your financial picture, including how your retirement assets are integrated and work with one another. If necessary, we can refer you to tax professionals or attorneys to advise you on specific aspects of your financial plan.

Financial Planning

At Atherton Wealth Advisors, our first task is to completely understand your values and help you identify your objectives. We help bring clarity as we fully engage you in the decision-making and planning process. We work closely with you to determine roles, expectations and results. We look at your financial life not only in dollars and cents, but also in terms of your personal goals and dreams for your life, your family and your legacy. We help you create a financial plan that is clear, well defined and quantifiable.

Read More

Experience has taught us that we add the greatest value when we have a personal relationship with our clients. With this in mind, our Financial Planning process is designed with a uniquely personal approach.

Our planning engagement begins with our discovery process. This is where we learn about who you are and what really matters to you. Our goal is to establish a relationship based upon a thorough understanding of what’s important to you, as well as your financial situation and available resources. The more we know about you, the more effectively we can help you align your resources with your vision of a fulfilling life.

With a personal understanding of your goals, vision and resources, we apply our financial planning expertise to develop strategies that are creative, intellectually sound and based in practical wisdom. We use established financial planning tools, such as capital needs analysis, scenario planning and safe-withdrawal analysis, to help you make informed and intelligent decisions.

We openly discuss the strategies and alternatives that best fit your needs, making sure that you understand the effect of each financial decision along the way. We then collaborate with your other advisors to implement the strategies selected. Just as important, we monitor your progress on an ongoing basis to ensure alignment between your planning and your goals.

Creating and implementing your comprehensive financial plan is only the beginning of the journey. We provide an ongoing process of review, evaluation, and action that helps keep you on track throughout your lifetime. A well-crafted strategy is designed to be adaptive, flexible, and open to revision as your needs change. As professionals charged with supporting your agenda, we adopt your vision as our own. Your success, however you define it, is our success. Ultimately, our goal is to allow you to lead a fulfilling life, confident that you are on course.

Financial planning is more than a one-time event. It is a discipline, undergoing constant revision on your life’s journey. We’re your trusted advisor, here to help you develop a clear plan for your future, and here to help you address the changing reality life will bring along the way. We’re here to answer your questions, discuss ideas, and to apply our insight and experience to your personal circumstances, now and in the future. Simply put, financial planning is the means by which we help you turn your questions into confidence.


Investments can play a key role in any financial plan. For individuals, a mix of investment products, income and pension plans can help achieve short- and long-term goals.

Read More

Investors, individuals and many professionals alike, just can’t help it; they want to beat the market, become the next Warren Buffet and spend an inordinate amount of time and resources in this endeavor. In spite of their best efforts, most investors fail. Why? It has been our experience that investors without core beliefs tend to wander from strategy to strategy, drawn by anecdotal evidence or recent success, creating costs and incurring losses as a consequence. Investors with a clearly defined investment philosophy tend to be more consistent and disciplined in their investment choices. We will work with you to define your feelings about risk, time horizon, tax status and your specific goals and align those with a core asset allocation discipline, the foundation of our investment philosophy.

In a world of changing markets, Atherton Wealth Advisors takes a deliberate approach to capturing opportunities and managing portfolio volatility. Prudent investing requires taking calculated risks while seeking more consistent performance. We believe the most dependable way to achieve this is through disciplined asset allocation.

Whether you are an individual, a family or an employer, we can offer advice on savings, retirement and even pension plans.

  • 401 (k) retirement plans and Individual Retirement Accounts
  • 529 qualified tuition plans
  • Certificates of Deposit
  • U.S. Treasuries Securities
  • Group retirement and savings plans


As much as we try to prepare for them, tragic events like death, disability or critical illness sometimes strike. When faced with such a situation, insurance can protect policy holders and their families from undue hardship. For this reason, a variety of insurance coverage is essential to any comprehensive financial plan.

Read More

Insurance planning is best when tailored to fit its owner’s personal situation: whether designed for a single person or family; professional or seasonal employees; executive or small business owner, everyone can benefit from an appropriately customized plan.

  • Life
  • Long-term care, disability and critical illness
  • Health and dental
  • Group health benefits

Money Management

Along with the protection offered through insurance and the goal setting provided by investment choices, money management strategies can help manage savings on a daily basis.

Read More

From mortgage payments to tax savings, a strategy for managing money effectively involves a consideration of individual contexts.

  • Saving
  • Tax Planning
  • Succession Planning
  • Mortgages
  • Financial Planning for Business Owners
  • Business Succession Planning

Registered Representative offering securities through Cetera Advisor Networks LLC (doing insurance business in CA as CFGAN Insurance Agency), member FINRA/SIPC. Cetera is under separate ownership from any other named entity

This site is published for residents of the United States only. Financial Advisors of Cetera Advisor Networks may only conduct business with residents of the states and/or jurisdictions in which they are properly registered. Not all of the products and services referenced on this site may be available in every state and through every advisor listed. For additional information please contact the advisor(s) listed on the site, visit the Cetera Advisor Networks site at  

Insurance License #0F00906, #0744361

Online Privacy Policy | Privacy Promise | Business Continuity | Important Disclosures | Order Routing

Website Design For Financial Services Professionals | Copyright 2018 All rights reserved