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What is a CFP®?

Credentials You Can Trust

Choosing a Certified Financial Planner® means working with a professional who’s committed to your goals, with specialized training in all areas of financial planning. CFP® professionals follow strict ethical guidelines to help ensure your interests come first. At Atherton Wealth Advisors, our CFP® team provides the knowledge to help you make confident financial decisions.

Why Choose a CFP<sup>&#174;</sup>?

Why Choose a CFP®?

A CFP® is distinctively credentialed to offer comprehensive financial planning, having completed rigorous education and testing requirements. With a CFP® professional, you receive the benefits of their training and dedication to ethical standards. This level of commitment provides you with strategies designed to align with your life and financial goals.

The CFP<sup>&#174;</sup> Planning Process

The CFP® Planning Process

  1. Understanding the Client’s Personal and Financial Circumstances
  2. Identifying and Selecting Goals
  3. Analyzing the Client’s Current Course of Action and Potential
  4. Alternative Course(s) of Action
  5. Developing the Financial Planning Recommendation(s)
  6. Presenting the Financial Planning Recommendation(s)
  7. Implementing the Financial Planning Recommendation(s)
  8. Monitoring Progress and Updating
CFP<sup>&#174;</sup> Standards of Professional Conduct

CFP® Standards of Professional Conduct

CFP® professionals are held to the CFP Board's strict Standards of Professional Conduct, which includes a commitment to integrity, objectivity, and ethical behavior. These standards help ensure that your professionals put your needs first, provide transparent advice, and help you pursue a stable financial future.

Important Questions to Ask Your CFP® Professional

Asking the right questions helps you understand how a financial professional can meet your needs. Here some key things to ask, along with the answers you can expect from a CFP® professional at Atherton Wealth Advisors.

What experience do you have?

Our team has over 45 years of combined experience helping individuals, families, and business owners manage their financial lives. Each CFP® at Atherton meets rigorous experience requirements.

What are your qualifications?

Our professionals are licensed as Certified Financial Planners® and complete ongoing education. In addition, our team holds specific licenses, offering a broad perspective on your financial planning needs.

What services do you offer?

Our services include comprehensive financial planning, covering everything from investments to estate planning. This holistic approach helps ensure we can address all areas of your financial life.

What is your approach to financial planning?

We focus on a balanced approach that aligns with your comfort level, guiding you with transparency. Our goal is to educate you on options and support you in making informed decisions.

What types of clients do you typically work with?

We work with a diverse group of clients, from families to business owners. Our approach is tailored, addressing both immediate needs and long-term goals.

Will you be the only person working with me?

Our CFP® professionals are supported by a full team of specialists. We offer access to a comprehensive network, such as CPAs and estate planning attorneys. We'll also coordinate with any professionals you're already working with.

How will I pay for your services?

Our services are provided on a fee-based structure, ensuring transparency in how we’re compensated. This approach puts your best interests and needs first, helping you feel confident in planning for your financial future.

How much do you typically charge?

Our approach is fee-based, and the exact amount depends on your assets and the specific services that fit your financial goals. We’ll discuss all costs with you upfront, so you have a clear understanding before making any decisions.

Could anyone besides me benefit from your recommendations?

We act solely in your highest interests and have no partnerships that impact our advice. Any referrals are based on trusted professionals who prioritize client success.

The CFP® Difference
Experience You Can Trust

Discover how working with a CFP® can make a meaningful impact on your financial journey, backed by a commitment to high ethical and professional standards.

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Who We Work With

We work with individuals, families, and business owners navigating key life transitions, providing financial guidance and tailored strategies for each life stage.

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Our Approach

Our commitment to integrity and tailored, personal service—rooted in a legacy of proven success—allows us to earn lasting trust and create lifelong friendships.

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Our Team

We’re knowledgeable professionals dedicated to empowering our clients with the insights and strategies they need to lead lives filled with purpose and meaning.

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